Manuka Honey Market Barriers: Economic, Environmental, and Regulatory Challenges Impacting Growth Globally
Manuka honey, derived from the nectar of the Manuka tree (Leptospermum scoparium) in New Zealand and parts of Australia, is renowned for its medicinal properties and premium value. Despite its increasing global demand, the Manuka honey market faces several barriers that hinder its growth, including regulatory constraints, counterfeiting, high production costs, and supply chain issues. 1....