To easily search for eligible players, you can use the Squad Builder feature. This will allow you to FC 24 Coins search by specifics like league, country, rating, etc.

After you have completed the Foundations Challenges taking you through the basics, you then unlock the Upgrade Challenges.

These will allow you to trade in teams of either Bronze, Silver, or Gold players to upgrade them to better-quality players. This is a great way to increase the potency of your team and get a high squad rating early on.

Do not get rid of or sell off all your players early on. Even if you are not using them, you can wait to get rid of them when doing the upgrades in the SBCs.

Dont Feel You Have To Play Online Right Away 
One of the major things for FC is the online play against others, to prove you have the best team. When you are just starting, it can be best to avoid the online modes straight away, as you can not set the difficulty you come up against.

Your best bet is to play the single-player modes; these modes still let you win coins and get rewards, but you play AI at the difficulty you choose. This makes it much easier for you to get used to FC and then take your team online once you feel ready to do so.

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Play Squad Battles To Build Your Team 
The most rewarding single-player mode in FC 24 is Squad Battles, as the flexible time frame and high-tier rewards are exceptional when first starting.

Squad Battles allow you to face teams built by real people, but controlled by AI and have a scaling point system that rewards you for playing on a higher difficulty.

Your goal is to amass as many points as you can over a seven-day period in up to 40 matches to earn placement in one of the FC 24 Coins for sale five tiers: